The Long Tail

I really liked this Long Tail idea when I first heard of it. The concept is that the the sum of all the “unpopular” greatly out weigh the popular. For instance in the TV world the big 4 (yes, I count FOX), have the most popular and highest paid shows, but there’s far more viewers and money spent in the niche cable channels combined. Right now I don’t see how it could help me as a producer. Ok, I take that back. At first I was thinking about trying to hit all the less-knowns at once instead of competing with the big boys. But no, there is plenty of people to find my content if I aim for the people looking for it.
Some places I looked at was wikipedia and wired.